Marking criteria for G324

G324 Advanced Portfolio in Media

Research and Planning

Minimal Level 1         0–7 marks                          Basic Level 2          8–11 marks                                                             Proficient Level 3        12–15                                   Excellent Level 4         16–20    

·         There is minimal research into similar products and a potential target audience.

·         There is minimal organisation of actors, locations, costumes or props.

·         There is minimal work on shotlists, layouts, drafting, scripting or storyboarding.

·         Time management may be very poor.

·         There is minimal care in the presentation of the research and planning.

·         There is minimal skill in the use of digital technology or ICT in the presentation.

·         There are minimal communication skills.

Marking Criteria for Evaluation

Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work electronically. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class.

The questions that must be addressed in the evaluation are:

1.    In what ways does your media product use, develop or challenge forms and conventions of real media products?

2.    How effective is the combination of your main product and ancillary texts?

3.    What have you learned from your audience feedback?

4.    How did you use new media technologies in the construction and research, planning and evaluation stages?

Minimal Level 1     0–7 marks             Basic Level 2        8–11 marks                                                        Proficient Level 3           12–15                    Excellent Level 4      16–20

·         There is minimal understanding of the forms and conventions used in the productions.

·         There is minimal understanding of the role and use of new media in various stages of the production.

·         There is minimal understanding of the combination of main product and ancillary texts.

·         There is minimal understanding of the significance of audience feedback.

·         There is minimal skill in choice of form in which to present the evaluation.

·         There is minimal ability to communicate.

·         There is minimal use of digital technology or ICT in the evaluation.

Film/Television/Video

Marking Criteria for the Media Text

In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant mark scheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.

Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.

In arriving at a level, teachers are advised to adopt a ‘best fit’ approach.                           Main Task		Subsidiary Task
Level One	0 – 14 marks		0 – 3 marks
Level Two	15 – 23 marks		4 – 6 marks
Level Three	24 – 31 marks		7 – 8 marks
Level Four	32 – 40 marks		9 – 10 marks

Level 1                        Minimal

Work likely to be unfinished.

There is evidence of minimal ability in the creative use of any of the following technical skills:

·         the ability to hold a shot steady;

·         framing a shot appropriately;

·         using a variety of shot distances as appropriate;

·         shooting material appropriate to the task set;

·         selecting mise-en-scène;

·         editing so that meaning is apparent to the viewer;

·         using varied shot transitions, captions and other effects selectively and appropriately;

·         using sound with images and editing appropriately.

Where a candidate has worked in a group, there is only minimal evidence of a contribution to construction.

Level 2                                  Basic

Level 3                                  Proficient

Level 4                                  Excellent